All tagged Content Marketing
The more specific your blog articles and content are, the better chance you have of a sale.
That’s it. That’s my glaringly-obvious thesis in a nutshell.
It sounds ridiculously simple, but the majority of content you find on the web will not follow along with you on your buyer’s journey.
Here's what I mean ...
“We can’t scale the output of our blog at the same rate that we need to grow." – Pamela Vaughan (HubSpot)
^Read that again.
This is from a piece of the discussion I had with Vaughan, manager of optimization and growth of HubSpot Content, last week for Louder Than Words.
This is perhaps the most sage advice you'll ever receive in regards to growing your blog or even your company through a sound content strategy.