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John is like a Portkey into the content marketing world — transporting your ordinary web content into something far more magical. No actual magic is involved, of course: He just knows a lot more about the specifics and mechanics of copy that converts than most Muggles.
There’s a universe of people who can advise. There’s another universe of people who can ‘do.’ Then there’s John Bonini, with a foot planted firmly in both worlds.
There are few people I respect more in the content marketing space than John. The guy gets it. He also gets business. That’s what makes him a true leader in the space.
John is a pro. Plain and simple. If you’ve got a content project, talk to him. You won’t regret it.
John is that rare marketer who balances all the necessary components to be a top-notch creator in today’s crazy world. I don’t know how he does it, but he does it well.